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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register.

Survey 256
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4 types of ungated content to create to engage your audience

Association Success

Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish.

Content 148
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Email Marketing Metrics

Experts in Membership Marketing

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. Approximately 50 million emails were delivered across the messages to 188 countries."

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Association Brain Food: 5.19.23

Reid All About it

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring. 1 CAE credit.

San Jose 369
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5 Ways to Revamp Your Membership Committee

Membersuite

Instead of relying on member recruiters, the association generates and nurtures membership prospects through digital advertising, email marketing, and content marketing—in addition to member referrals. The committee’s advice should be supplemented by market research and wider sampling.

Committee 131
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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively.